The Basics

Building Brighter Futures with The Basics

Introduction to The Basics
The Basics is a powerful, evidence-based program designed to help children from birth to age 5 develop the essential cognitive, emotional, and social skills needed for a lifetime of success. The program highlights the importance of simple, everyday interactions—such as talking, reading, and playing—with caregivers to boost brain development and set children on a path toward reaching their full potential.

The Basics Principles
The Basics uses five fun, simple, and effective parenting principles that support early childhood brain development. The five principles are: Maximize Love, Manage Stress; Talk, Sing, and Point; Count, Group, and Compare; Explore Through Movement and Play; and Read and Discuss Stories.

Why Impact Alamance is Investing in The Basics
At Impact Alamance, we are dedicated to making a lasting difference in the lives of children and families in Alamance County. We believe that early childhood development is crucial for lifelong success, and The Basics program aligns perfectly with our mission to foster a stronger, more well-resourced community. By investing in The Basics, we aim to:

Enhance Child Development: Promote the healthy cognitive and emotional development of children, ensuring they enter school ready to succeed.

Support Families and Caregivers: Empower parents and caregivers with simple, effective strategies to engage with their children in nurturing ways.

Create Long-term Community Impact: By investing in early childhood development today, we are helping to build a more educated, prosperous, and well-connected community for the future.

How The Basics Will Positively Impact Our Community
The Basics provides families with the tools to engage in everyday, positive interactions that promote brain development. Research shows that these early experiences are critical to laying the foundation for future success. When parents and caregivers are equipped with knowledge and resources, children are more likely to:

Achieve academic success
Develop strong emotional intelligence
Have better health outcomes
Build positive relationships and contribute meaningfully to the community

By expanding The Basics program in Alamance County, we aim to ensure that every child in our community has the opportunity to thrive, regardless of their background or circumstances.

Stay Connected with Your Child’s Growth
Sign up for Basics Insights—a free text messaging service that sends fun, science-based tips to support your child’s development from birth to age five. Each week, you’ll receive simple activities and reminders that make it easy to nurture your child’s learning through everyday moments.